The scale is dropping. But what exactly is dropping with it?
Posted by Sarah Kellner ✅
May 2026 • 2 Min Read
Summary:GLP-1 medications suppress your appetite. They don't protect your muscle. That part's on you.
Title
1. You're eating less. A lot less. And your muscles are paying for it.
When the food noise quiets down, most people feel relieved. Finally, eating feels easy. But here's what happens quietly in the background: you're consuming 30-40% fewer calories than before, and protein is the first thing that gets crowded out.
Not because you're doing anything wrong. Just because there's less room.
2. The scale is moving. But what exactly are you losing?
Studies on GLP-1 medications show that a meaningful chunk of weight lost can come from lean mass, not just fat. Lose enough muscle and your metabolism slows. Weight comes back faster if you ever stop. You feel weaker than you should.
This isn't a reason to panic.It's a reason to be deliberate about one thing: protein.
3. Your body needs at least 20-30 grams of protein in a single sitting to actually feed muscle.
A Greek yogurt doesn't get there. A handful of almonds doesn't either. And when you're full after half a plate, hitting that number at every meal starts feeling impossible.
That's the real gap. Not that you don't know protein matters. It's that there's barely room for it anymore.
4. Eating more protein sounds simple until you actually try to do it.
When your appetite is suppressed, the foods that are highest in protein are often the hardest to get down. Heavy. Dense. Unappealing at the end of a day when you've barely been hungry at all.
You need something that actually sounds good. Something light enough to eat even when nothing sounds appetizing. Something that doesn't feel like medicine.
5. Slow protein at night is actually the move.
Most protein products use whey, which digests fast and burns through your system in a couple of hours. CRUSHS is made with milk protein isolate, which is casein-dominant. It digests slowly, feeding your muscle over several hours.
Eat it at 9pm. Your muscle gets fed while you sleep. You wake up full. That's not a coincidence - that's how casein works.
6. So what is CRUSHS?
It's a protein ice cream mix. Real dairy. Two scoops plus milk, freeze overnight, spin in your Creami. That's the whole recipe.
23 grams of protein per pint. 180 calories. No added sugar. Sweetened with monk fruit and allulose. Clean ingredients you can actually pronounce.
It doesn't taste like a protein shake. It tastes like ice cream because that's what it is.
